| At INMEX China 2010, we want to ensure your participation is both value-added and a fruitful experience. You will receive a full publicity campaign that has been specially catered to help you maximise the business opportunities offered by the exhibition. INMEX China is promoted extensively across China and in the region to targeted trade buyers and industry players. A comprehensive advertising and promotion campaign has also been planned to create maximum awareness and publicity for the exhibition and to assist you in leveraging your presence at INMEX China 2010. Below are some of the components of our A & P Campaign: |
:: Advertising :: Intensive advertising dominates both regional and international trade magazines. Much of the advertising is supported with in-depth editorial content. |
:: Online Media :: With the convergence of technology and media, the internet is accessed by millions daily for news and information. Through the collaboration with prominent industry portals, INMEX China is able to extend its reach to industry players from around the region. |
:: Website :: The INMEX China website is an integral part of our promotion campaign and will be featured in all advertising, PR and direct mailing. Thousands of professionals from around the world are expected to visit the site and have access to information about exhibiting companies and their products before the event. |
:: Direct Mail :: The promotional campaign concentrates heavily on direct mail. Various pieces of promotional literature will be produced over the coming months and mailed to our extensive in-house database. We also tap on the resources of our supporting organisations and media partners to promote the event to their members and/or database. |
:: Email Marketing :: IIR has built up an extensive email database or professionals that will be interested in this event. These contacts, together with those making email and internet inquiries, will be kept informed of event developments throughout the marketing campaign. |
:: Public Relations :: Press releases and event information are distributed regularly to all key publications within the industry. The resulting press coverage provides a flow of information from the show to potential visitors. If you, as an exhibitor, have any success stories, share them with us! These stories will be used to generate additional PR coverage for the event, to help you gain more exposure for your company. |
:: Visitor Tickets :: To ensure that your guests will not miss out this event, you are allocated visitor tickets for your dissemination. |
